Script 3 hooks, shoot 1 reel
Short-form video is where marketing budgets are going. Write 3 different scripts (3 different hook styles) for one product, then actually produce one as a 20-40 second video with your phone and AI tools.
Posted by The AI Internships
The work brief
- 01Pick one product or place you can actually film (a snack, a shop, your college, an app).
- 02Write 3 scripts with 3 different hook styles: question, pattern-break, before/after.
- 03Shoot and edit the best one — phone camera is fine; use AI for script polish, captions, or voiceover.
- 04Upload it anywhere public (YouTube/Instagram/Drive with public link).
What you’ll produce
Submission standard
Submit the 3 scripts, the public video link, and your production notes. The video must match one of the scripts — that’s the proof you actually made it. Your video link must play publicly without login and show footage you filmed; also share the AI chat link where you drafted the scripts.
Your 3 scripts (label each hook style)
Written responseRequiredPublic link to your finished video
Must play publicly without login and clearly show original footage you filmed that matches one of your 3 scripts.
Public linkRequiredProduction notes: where AI helped, what you did yourself, what you’d redo
Written responseRequired
You’ll complete these inside your private workspace.
What you must submit as proof
This brief requires evidence an AI can’t fabricate.
Public share link to the AI chat where you drafted/polished the scripts
Must be YOUR live chat showing the scripting back-and-forth, not a single pasted output.
Public linkRequired
Submissions without this evidence cannot be submitted.
Protect other people in your proof. Blur faces, names, phone numbers and email addresses before you upload, and refer to anyone you worked with by role or number ("Listener 1", "the stall owner"). Your proof is only ever used to check your work — it is never published, never appears on your certificate, and is never shown in your public portfolio.
How your work is evaluated
The passing benchmark is 70/100.
Hook craft
29%The 3 hooks are genuinely different strategies, not rewordings.
Actually produced
29%A real, watchable video exists at the link and follows a submitted script.
Process honesty
14%Notes show real production decisions.
Original, on-script production
29%A real, watchable video exists at a public link, shows original filming, and follows a submitted script. If the video is private/stock/unrelated or matches no script, this criterion is a fail regardless of script quality.
How we grade your AI usage
Using AI is the point — it’s the skill this certificate proves. You’ll answer three short questions about how you used it: what you asked, what was wrong with its first answer, and what you changed. Specific, honest answers score high. “I pasted the brief and submitted the answer” scores near zero.