Tear down a famous rebrand, then refresh a local one
Rebrands are design decisions with public receipts. Study one real famous rebrand — what changed, why the company said so, how people reacted — then apply the lessons: generate refresh options with AI and evolve a real local business’s look, not replace it.
Posted by The AI Internships
The work brief
- 01Pick a real rebrand (local or global) with findable before/after. Collect the official reasoning and real public reactions — link your best source.
- 02Tear it down: what actually changed (logo, colour, type, tone), what problem it solved, whether the backlash (if any) was fair.
- 03Pick a real local business whose look has drifted or dated, and design its refresh: generate options with AI + Canva, keep the one that reads as evolution, not replacement — old look (photo) → refreshed look.
- 04Write the "rebrand memo" to the owner: what you kept and why keeping it matters.
What you’ll produce
Submission standard
Submit the teardown with source link, the local before photo, your refresh, and the owner memo, plus your AI workflow. Also submit the public Canva view-link to your refresh file and a screenshot of your own editor showing your account name and today's date.
The famous rebrand teardown: changes, stated reasons, public reaction, your verdict
Written responseRequiredYour best source on the rebrand (article/announcement)
Must be a live, working article/announcement about the rebrand you tore down — a dead, paywalled-blank, or unrelated link fails, and its facts must match your teardown.
Public linkRequiredPhoto of the local business’s current look
Image uploadRequiredYour refreshed look for the local business
Image uploadRequiredThe owner memo: what you kept, what you changed, and why
Written responseRequired
You’ll complete these inside your private workspace.
What you must submit as proof
This brief requires evidence an AI can’t fabricate.
Public Canva view-link to your local refresh file
Canva 'Share > Anyone with the link can view'. Must open to YOUR editable refresh — a dead or private link fails.
Public linkRequiredScreenshot of your OWN Canva editor building the refresh — account name and today's date visible
Show the live canvas with your username and system date, not just the exported refresh.
Image uploadRequired
Submissions without this evidence cannot be submitted.
Protect other people in your proof. Blur faces, names, phone numbers and email addresses before you upload, and refer to anyone you worked with by role or number ("Listener 1", "the stall owner"). Your proof is only ever used to check your work — it is never published, never appears on your certificate, and is never shown in your public portfolio.
How your work is evaluated
The passing benchmark is 70/100.
Teardown quality
29%The analysis is specific, sourced, and takes a defensible position.
Evolution, not replacement
29%The refresh keeps the local brand’s equity while modernising.
Lessons applied
14%The refresh visibly applies lessons from the teardown.
Sourced and first-party
29%Auto-fail if the source link is dead or unrelated, if the refresh has no live editable file, or if the refresh does not reconcile with the local before-photo as an evolution.
How we grade your AI usage
Using AI is the point — it’s the skill this certificate proves. You’ll answer three short questions about how you used it: what you asked, what was wrong with its first answer, and what you changed. Specific, honest answers score high. “I pasted the brief and submitted the answer” scores near zero.