Give a real menu a psychology-driven makeover
Menus and price boards are conversion pages printed on paper — and most local ones are terrible. Photograph a real menu/price board, diagnose it with pricing psychology, and rebuild it with AI-drafted copy into a version the owner could print tomorrow.
Posted by The AI Internships
The work brief
- 01Photograph a real menu or price board: canteen, mess, chai stall, salon, xerox shop.
- 02Diagnose it: pricing display (₹99 vs ₹100 vs no symbol), item order, naming, missing bestseller cues, decoy options, readability.
- 03Rewrite and redesign: better item names/descriptions, strategic ordering, anchor items — using AI for drafts and design tools (Canva/AI) for the layout.
- 04Explain every change with the psychology principle behind it.
What you’ll produce
Submission standard
Submit the before photo, your diagnosis, the redesigned menu, and the psychology rationale for each change. Also include your AI workflow — tools, best prompts, and what you changed from the AI’s output. Name the exact shop, area, and date you took the photo, and keep the real items and prices from the before photo in your redesign.
Photo of the real menu/board as it is today
Must be a real-world menu/board with visible context (signage, handwriting, wear) — not a clean stock or digitally-generated menu.
Image uploadRequiredYour diagnosis: what’s costing this business money, and why
Written responseRequiredYour redesigned menu/board
Image uploadRequiredChange-by-change rationale, naming the psychology behind each
Written responseRequiredThe exact shop name, area, and the date you photographed this menu
Ties the photo to a specific real place; the redesign must keep this shop’s actual items and prices.
Short answerRequired
You’ll complete these inside your private workspace.
How your work is evaluated
The passing benchmark is 70/100.
Real subject
14%The before photo is a real local menu with visible real problems.
Redesign craft
29%The new version is genuinely better: readable, ordered, print-ready.
Applied psychology
29%Changes cite correct principles applied appropriately, not buzzwords.
Real, specific menu
29%The before photo is a real, named local menu and the redesign preserves its actual items and prices. If the photo looks stock/generated, the context is vague, or the redesign drops the real items, this criterion is a fail regardless of the psychology write-up.
How we grade your AI usage
Using AI is the point — it’s the skill this certificate proves. You’ll answer three short questions about how you used it: what you asked, what was wrong with its first answer, and what you changed. Specific, honest answers score high. “I pasted the brief and submitted the answer” scores near zero.