Write the complete Google Business Profile a shop deserves
A shop’s Google Business Profile is its most-seen marketing asset — and most are half-empty. Take a real local business, draft its complete profile content with AI, and edit it until it sounds like the shop — including replies to its actual public reviews.
Posted by The AI Internships
The work brief
- 01Pick a real local business with an existing (imperfect) Google listing and real reviews.
- 02Draft the full content package with AI — business description (750 chars), services/products list, 5 Q&As customers actually ask, 3 Google Posts (offer, update, event) — then edit it until it sounds like the shop, not a template.
- 03Reply to 3 of its REAL public reviews — at least one negative/mixed one. Screenshot the reviews you’re replying to.
- 04Note what photos the owner should add (with shot list) and why.
What you’ll produce
Submission standard
Submit the business, the complete content package, the review replies alongside a screenshot of the real reviews, and the photo shot list. Also include your AI workflow — tools, best prompts, and what you changed from the AI’s output. Include the public Google Maps link to the shop, and make sure your review screenshot shows the real reviewers and text you replied to.
The business and the current state of its listing
Short answerRequiredFull content package: description, services, 5 Q&As, 3 posts
Written responseRequiredScreenshot of the real reviews you replied to
Must show the business name plus the real reviewers’ names/text and star ratings you are replying to.
Image uploadRequiredYour replies to 3 real reviews (including one negative/mixed)
Written responseRequired
You’ll complete these inside your private workspace.
What you must submit as proof
This brief requires evidence an AI can’t fabricate.
Public Google Maps link to the business whose profile you rewrote
The grader will open it to confirm the shop and its real reviews exist.
Public linkRequired
Submissions without this evidence cannot be submitted.
Protect other people in your proof. Blur faces, names, phone numbers and email addresses before you upload, and refer to anyone you worked with by role or number ("Listener 1", "the stall owner"). Your proof is only ever used to check your work — it is never published, never appears on your certificate, and is never shown in your public portfolio.
How your work is evaluated
The passing benchmark is 70/100.
Business specificity
29%Content could only belong to THIS business — real details, real area.
Review handling
29%Replies address the real reviews’ content; the negative one is handled with grace.
Package completeness
14%Every element present and usable as-is by the owner.
Verifiable shop + real reviews
29%The listing opens to a real shop and the replies address the specific real reviews shown in the screenshot. If the link is missing/dead or the replies don’t map to the actual reviews, this criterion is a fail regardless of content-pack quality.
How we grade your AI usage
Using AI is the point — it’s the skill this certificate proves. You’ll answer three short questions about how you used it: what you asked, what was wrong with its first answer, and what you changed. Specific, honest answers score high. “I pasted the brief and submitted the answer” scores near zero.