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Micro-internship brief ≈9h across 2 days — research, plan, createno-codeIndia edition

Tear down 3 real festival campaigns, plan your own

Festival moments (Diwali, Ganesh Chaturthi, Eid, Christmas) are when Indian brands spend most and compete hardest. Study what 3 real brands did last festival season — from their real posts — then plan your own 2-week campaign, with AI helping you build the key pieces.

AI-assisted MarketingResearch & Fact-checkingContent StrategyCampaign StrategyGraphic Design

Posted by The AI Internships

The work brief

  1. 01Pick a festival and 3 real brands. Scroll their actual feeds to their last festival period — screenshot the campaigns they ran.
  2. 02Tear each down: the idea, the formats, the offer, what engagement it earned, what you’d steal and what you’d avoid.
  3. 03Plan your own 2-week campaign for a brand you choose: day-by-day calendar with formats and channels.
  4. 04Create 3 of the campaign’s pieces (captions + one poster) with AI drafts you edit into the brand’s voice — so the plan isn’t just theory.

What you’ll produce

5 deliverables

Submission standard

Submit the teardown of 3 real campaigns with a screenshot, your 2-week calendar, and the 3 created pieces. Also include your AI workflow — tools, best prompts, and what you changed from the AI’s output. Include a public link to at least one of the three real festival posts, and make sure your screenshot shows the brand’s handle and engagement.

  • The 3 real festival campaigns: what each did, engagement observed, steal/avoid verdicts

    Written responseRequired

  • Screenshot of one real festival post you analysed

    Must show a real festival post with the brand’s handle and engagement counts visible (and date if shown).

    Image uploadRequired

  • Your 2-week day-by-day campaign calendar (format + channel + message per day)

    Written responseRequired

  • The 3 created pieces: 2 captions + description of your poster

    Written responseRequired

  • The festival poster you made

    Image uploadRequired

You’ll complete these inside your private workspace.

What you must submit as proof

This brief requires evidence an AI can’t fabricate.

  • Public link to one of the 3 real festival posts you tore down

    The grader will open it to confirm the campaign is real and matches your teardown.

    Public linkRequired

Submissions without this evidence cannot be submitted.

Protect other people in your proof. Blur faces, names, phone numbers and email addresses before you upload, and refer to anyone you worked with by role or number ("Listener 1", "the stall owner"). Your proof is only ever used to check your work — it is never published, never appears on your certificate, and is never shown in your public portfolio.

How your work is evaluated

The passing benchmark is 70/100.

Real teardown

29%

The 3 campaigns are real, observed from actual feeds, with specific verdicts.

Campaign coherence

29%

The calendar builds an arc (tease → peak → last-chance), not 14 random posts.

Creative execution

14%

The 3 pieces match the plan and the festival mood.

Verifiable real campaign

29%

The linked/screenshotted post is a real campaign that matches the teardown’s claims. If the link is missing/dead or the teardown describes a campaign not visible in the evidence, this criterion is a fail regardless of the plan.

How we grade your AI usage

30% of your score

Using AI is the point — it’s the skill this certificate proves. You’ll answer three short questions about how you used it: what you asked, what was wrong with its first answer, and what you changed. Specific, honest answers score high. “I pasted the brief and submitted the answer” scores near zero.