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AI Micro-Internship · ~180 min · no-code

Tear down 3 real festival campaigns, plan your own

Festival moments (Diwali, Ganesh Chaturthi, Eid, Christmas) are when Indian brands spend most and compete hardest. Study what 3 real brands actually did last festival season — from their real posts — then plan a 2-week festival campaign for a brand of your choice.

Steps

  1. 01Pick a festival and 3 real brands. Scroll their actual feeds to their last festival period — screenshot the campaigns they ran.
  2. 02Tear each down: the idea, the formats, the offer, what engagement it earned, what you’d steal and what you’d avoid.
  3. 03Plan your own 2-week campaign for a brand you choose: day-by-day calendar with formats and channels.
  4. 04Create 3 of the campaign’s pieces (captions + one poster) so the plan isn’t just theory.

Tools: Instagram/YouTube for research, AI image tool + ChatGPT/Gemini

Your submission

Submit the teardown of 3 real campaigns with a screenshot, your 2-week calendar, and the 3 created pieces.